THROWAWAY CULTURE
We at Vessel are not blind to the reality that we live in a fast-paced, instant gratification culture that demands convenience. And what could be (seemingly) more convenient than holding onto something while you need it and then ditching it? While we may understand the problem with paper cups, most of us are just trying to juggle the demands of modernity and make it through the day with a welcome caffeine kick or juice boost. Vessel’s response is to bring convenient sustainability into our everyday lives.